How To Organize Your WebPages

Imagine you walked into a supermarket for you monthly shopping and you started by looking for brown bread. After a few minutes of craning your neck you saw a rack of white bread. Expectantly you approach it. But all there is, is white bread. You ask the attendant if they have any brown bread and they refer you to aisle seven on the other end of the supermarket. After crossing the floor to the other end you finally find your brown bread.

Incidentally next to the brown bread there is jam which reminds you that you need butter. But all that is in the vicinity are different brands of jams. On asking the attendant where you can get butter they explain, brown bread is together with jam, margarine is with white bread at aisle four , while butter is on second floor together with pasta. You ask why they arrange things so haphazardly and she explains with an irritating sense of pride that products are arranged according to how they are used together.

By this time you simply continue to shop because you have already started. And as you exasperatedly go looking for the next product in your shopping list you swear never to return. And as absurd as this scenario is, many websites have similar page to page linking.

Your website is like the supermarket floor space. Your different pages like products on the shelves and the linking structure is like the aisles. Like a well organized supermarket, you expect to find all your breads in one area as well as all your spreads in one area. Poor linking structure or what is referred to as a geeky linking will quickly frustrate your visitors and confuse SE spiders. And unlike in the supermarket where the shopper may continue shopping, hissing under the breath, online all it takes to exit is a click on the back button.

Incidentally, SEs tend to downgrade your ranking on the account of such poor structures. Test are showing that sites with poor page to page linking do poorly in SERP compared to those with good linking. But what is good linking? The arrangement of breads together with the spreads commonly used with the kind of bread seems reasonable. Unfortunately that is not how people generally shop. They prefer to get all the breads and choose, then all the spreads and choose. Arranging your web content in the same way in internet marketing and SEO is akin to being relevant. For example, a tourism website should have all content on hotel bookings together while that on game drives should be together but separate from hotel bookings. Yet these two categories of content should not link to each other directly. Technically this is referred to as siloing.

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Attracting Lawsuits With Your Website

Every one has got a devil on their shoulder. They keep whispering these sultry things in our ears. For example if you have been online for sometime without being able to arrest any level of success, you could start listening. The small voice may nudge you to pick an already successful website, re-write it and pass it off as your own. You will soon be making money just like them, or so you think; “Slicing a website” is the slang for it.

Even more commonly, you or atleast your webmaster has very likely picked content, images or other creative materials from other websites, magazines or a variety of other media and used them without express permission of the owner. It is not uncommon to find webmasters searching for images in Google, to use in their clients’ websites. Beware; ignorance of the law is no defense. If you did not provide the images or/and the content you should have proof of their source. Incase you are unsure of the originality and/or legality of the origin of your content, you are at risk of receiving a “Cease and Desist” letter.

Considering the work you “picked” is a creative, it means someone put effort, time, thought and even money into it. Using it without their express permission is akin to stealing something valuable. Yet probably only one thing has made the theft of creative works easier and rampant than the digital technology that allows easy duplication; and that is the internet. The internet not only creates easy access but also allows easy distribution of the stolen materials, even for profit. And when you pick a picture of a roaring lion from another website to spruce up your Travel website’s logo, that is exactly what you are doing – stealing for profits.

Yet few things are more ludicrous as copying content from another website. With the current automated policing tools, it is no different from stealing a car from your neighbour down the road and parking it right outside your gate. And just like your neighbour would be, the owners of these copyrights are not finding these infringements amusing. Imitation may be the best form of flattery but they are not acting flattered. Infact they are increasingly fighting back.

Cease and Desist letters will soon keep arriving in more and more inboxes. The letter generally will notify you of infringing a copyright. It will demand you remove he material from you website. It could take it further by demanding you to account and pay the copyrights owner of any profits accrued from the infringement. And most often gives a notice, usually 24 hour to comply. Otherwise they notify the necessary authorities and establishments. These include your local copyrights office, your hosting company as well as search engines. Increasingly like credit card fraud, copyrights theft can result to serious repercussions. Such lawsuits are not things you want to deal with in your internet business.

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